London-based agency Edge Esports and The Esports Company, based out of Zürich, have announced a strategic partnership.
The companies have been working together over the past few months and say they aim to provide one another with business and esports information, contacts and to support the growth of esports.
The partnership is designed to ‘make a meaningful and scalable impact on the esports industry’.
Adam Whyte, CEO and founder of Edge Esports, said: “The Esports Company has demonstrated its commitment to player welfare and delivering value for its audience and sponsors.
“Last year, I attended the FIFA Interactive World Cup Final – now the FIFA eWorld Cup – at London’s Central Hall Westminster. 12 months on we are delighted to partner with the events organiser to help them connect their audience to brands.”
“Combining our companies’ experience we will be able to support esports culture and expand the industry as a whole.”
Jakob Schaetz, The Esports Company
The Esports Company has been the lead agency organising the FIFA eWorld Cup since 2010 and will again host this year’s FIFA eWorld Cup final this week (August 2nd to 4th) at London’s O2.
Edge Esports – a recently launched startup – will provide The Esports Company with strategic and commercial support. It says its mission is to ‘create a safe ecosystem for gamers, teams, leagues and brands to connect using our network, expertise and proprietary technology’, and to ‘establish a higher level of professionalism across all aspects of the industry, making it more accessible to brands and the wider business community’.
“The Esports Company has been working within the esports industry for the last eight years. Never in this time have we come across a more knowledgeable and experienced company willing to do whatever it takes to enhance esports,” said Jakob Schaetz, CEO and founder of The Esports Company.
“The Edge Esports team has been around since the beginning of the esports boom. Combining our companies’ experience we will be able to support esports culture and expand the industry as a whole.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
