Gfinity has brought on board the services of Adebayo Akinfenwa, aka 'The Beast', an English footballer known for his physical strength.
He will be hosting a new FIFA show every Wednesday called 'Game On', providing an insight into the players and the latest matches from the Gfinity Elite Series, which got back underway yesterday (Friday March 9th).
Akinfenwa currently plays as a striker for League Two side Wycombe Wanderers, and has played for the likes of Wimbledon, Northampton and Gillingham over the years.
The 35-year-old also became somewhat of an icon within the FIFA video game community for being one of the strongest players in the games.
Akinfenwa also has his own clothing and lifestyle brand called Beast Mode On.
You can check out the teaser video on Akinfenwa's Gfinity series here:
— Gfinity Esports (@Gfinity) March 7, 2018
Gfinity has also hired acclaimed sports broadcaster Seema Jaswal, who will be bringing her football knowledge and hosting skills to the Gfinity Elite Series.
The FIFA 18 Gfinity talent line-up is as follows:
- Tom Deacon (host)
- Seema Jaswal (co-host)
- Adebayo Akinfenwa (Game On host)
- Brandon Smith (caster and analyst)
- Richard Buckley (caster and analyst)
- Aaron 'Mavric' Ramsay (caster and analyst)
- Dean 'Wolfy' Leander (caster and analyst)
- Mark 'Onset' Hatcher (caster and analyst)
- Harry 'WonderBoy' Channon (caster and analyst)
Akinfenwa said: "We'll be going behind the scenes during the most exciting tournament in the world right now: the Gfinity Elite Series.
"We're gonna be talking to major hitters Hashtag United, Vitality, Ares and the FIFA world champion Gorilla - repping Unilad.
"So we're gonna have all the top pros involved, challenges, tips and merch to be won. So don't miss Game On every Wednesday on social."
The first FIFA matches in week one of the Gfinity Elite Series for spring 2018 took place yesterday.