Ginx Esports TV is inviting external content creators and streamers to produce content from its London studios.
The TV channel says it wants to support the British gaming community and the growth of the UK esports community by promoting talent with its new programme, called Volume.
"With Volume, vloggers, streamers or YouTubers will be given the opportunity to create, learn and produce with the support of TV professionals. It is designed to help not only already established content creators but also to support new talents," Ginx said in a statement.
Solenne Lagrange, marketing director at Ginx Esports TV, told Esports News UK that Ginx will allow content creators into the studio free of charge.
Content creator applications will reviewed before they're allowed into the studio, with Ginx looking at things like their profile and ideas - Solenne said that reach and numbers are not as important at this stage.
"Content creators will be given access to our equipment but will also be able to work with our producers and in-house talents. It is a fantastic opportunity to work with TV professionals."
Solenne Lagrange, Ginx Esports TV
The option is there for content creators to have their content broadcast on Ginx. The content and ideas will remain owned by the creator, not Ginx, with Ginx licensing the content if used.
Solenne added that it could pave the way to paid work or future contracts with Ginx.
The Volume programme will go live in the summer, and Ginx has already been in touch with the first few content creators.
Solenne commented in a press statement: "Ginx Esports TV has state-of-the-art studios in London. We are currently reworking part of them to welcome independent content creators. They will be given access to our equipment but will also be able to work with our producers and in-house talents.
"It is a fantastic opportunity to work with TV professionals."
Ginx launched back in June 2016 as a 24-hour Sky TV channel, as a joint venture between Sky and ITV. It's in over 17 million homes in the UK and available in over 40 countries.