UK gaming peripherals online retailer Esports Gear has announced a partnership with League of Legends mid-laner Corey Beeley.
Beeley was one of the MVPs from the Esports News UK Scouting Grounds last year.
The sponsorship deal was brokered by Beeley’s agents at The Esports Agency (TESA).
Esports Gear say they’re the UK’s first dedicated esports hardware retailer, and focus on mice, keyboards, headsets and gaming chairs.
The site promises personalised customised services from its staff, lifetime tech support, next day delivery and the latest gear.
A post on the Esports Gear website states: “We’re tired of large multi-national retailers monopolising poor quality, overpriced gaming gear and taking us all for a ride. It’s time to change that.”
“We’ll continue to support young rising stars and grassroots UK esports talent. We’re building a community who are supporting UK-based indie specialists like ourselves, rather than global corporations like Amazon.”
Mark Laurie, Esports Gear
Mark Laurie, director at Esports Gear, who also works for Scotland’s well-respected independent PC retailer Utopia Computers, said: “We’re extremely excited to work with Corey. We recognise his huge potential and desire to become a top name. Our ethos is ‘gaming gear for the people’ – we are a community before we are a business, and we’ll continue to support young rising stars and grassroots UK esports talent, investing in the growth of our community.
“Our team are all UK-based gamers, so we see the importance of investing domestically. We’re building a community who are supporting UK-based indie specialists like ourselves, rather than global corporations like Amazon.”
Beeley added: “It’s great to work with like-minded gamers who have a genuine passion for the industry. We have big plans, and my my Twitch can already gain access to perks, such as free next day delivery and exclusive deals.”
Rowan Smith, Managing Director of TESA UK, commented: “We’ve known for a while now that Beeley has a great future within League of Legends in the UK, and this commitment from Esports Gear is set to be the first in a long line of opportunities for the player.
“We fully believe in developing partnerships between British businesses and our pros, and we’re confident that this deal will attract real interest in the UK scene long-term.”
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
