Guest post
No one could have predicted the phenomenal rise of the eports industry, and even today if you were to ask the average person on the street, not all of them will have heard about it.
Who would have thought that watching gamers play games online would become one of the most popular spectator activities in the world? It is estimated that there are in the region of 148 million fans that span all around the world, and esports is even outgrowing other sporting events.
The Super Bowl is the most watched event in the US, but could that be surpassed by the esports industry in the future?
The younger generations are no longer just interested in sports such a baseball, cricket or tennis – many millennials are interested in epic online battles between the world’s best gamers.
Due to the massive following, it has attracted the likes of ESPN, and the cash prizes on offer can go into the millions of dollars.
The next generation is technology obsessed as the grew up with a computer and now we are seeing the results. Rather than having a bank account, some also have a Bitcoin Wallet as they prefer using technology along with the freedom this provides.
By 2020 it is estimated that the esports industry will be worth more than $1.5 billion which is why now the big brands in the world are taking it seriously.
Some parents do not understand how big esports is. Not all see it as a career, as they do not understand it – when they were young it did not exist.
The esports industry is completely different from other entertainment industries and so requires a different approach. As more companies start to understand this sector and throw money behind it, that will help it grow as an online spectacle.
Gamers and the spectators are extremely passionate which means that a greater understanding is required by advertising agencies to engage with the audience.
Due to the millions in revenue it generates each year, new companies are opening up every month. The games are improving at a staggering rate and once AR technology is realised it could take things to a whole new level.
Conclusions
In the future, the superstars of competitor sports may not come from the usual sectors such as the NFL or football. Instead, it could be gamers that will become the new competitive stars.
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