Gfinity announces new TV partnership with BT Sport

Gfinity has announced that it will be teaming up with BT Sport to broadcast the Gfinity Elite Series to TV audiences.

BT Sport is now the second UK broadcaster airing the Gfinity Elite Series, following the BBC's announcement last week. However, BBC's is online-only via BBC 3 and iPlayer, while BT Sports' coverage is on TV and online.

The first scheduled BT Sport screening of the Elite Series begins tonight at 9.30pm on BT Sport 3, with an airing of Street Fighter V. The TV schedule states the show is 30-minutes long, however Gfinity's Michael Valentine says it's one hour long - like BBC's coverage (which shows the last match in each game).

BT Sport will continue to broadcast the Gfinity Elite Series this week with CSGO on Wednesday at 9pm and Rocket League on Thursday at 9.30pm.

BT Sport will also air the finals from September 1st to 3rd. The broadcaster already aired the FIFA 17 Ultimate Team Championship earlier this year.

"This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK," said Andy Haworth, BT’s managing director of content and strategy.

Neville Upton, Gfinity CEO, added: "We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport."

You can watch BT Sport's coverage on the following channels:

  • BT/TalkTalk: 410
  • Sky: 417/457
  • Virgin: 529

Gfinity recently signed a contract for Eleven Sports to broadcast the Gfinity Elite Series across North America, Europe and Asia.

Coverage of the Elite Series will air in the US, Belgium, Luxembourg, Italy, Poland, Singapore and Taiwan, aiming to bring the event to 'more than 70m homes'.

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