UK TV broadcaster BT Sport has announced it will be producing more video gaming and esports content.
Games industry production agency Attention Seekers has entered into an exclusive agreement with BT Productions, the production arm of BT Sport, to produce new gaming content, both pre-recorded and live.
Attention Seekers will have access to BT Productions’ facilities in Stratford, London.
The news comes after BT Sport recently aired FIFA esports matches in the EA Ultimate Team Championship Series.
"BT Sport has recently started to broadcast FIFA and Forza programming and the feedback has been extremely positive."
Jamie Hindhaugh, chief operating officer at BT TV and BT Sport, said: "BT Sport has recently started to broadcast FIFA and Forza programming and the feedback has been extremely positive.
"Attention Seekers have many years of experience producing live broadcast events on behalf of the gaming industry.
"The combination of our production facilities and distribution network alongside Attention Seekers’ creativity and industry know how will provide games publishers with new ways of engaging with players and fans."
Phil Tucker, founder at Attention Seekers, added: "We are great admirers of BT’s forward thinking as evident from its approach to sports broadcasting and firmly believe this partnership will deliver programming that will position gaming as part of the mainstream entertainment mix, be it pro esports, competitive gaming or entertainment based gaming formats."