Several esports experts – including host Paul “ReDeYe” Chaloner and caster Austin “Capitalist” Walsh – have launched a new esports agency called Code Red Esports.
Code Red will perform consultancy services for major brands, having already worked with Valve, PGL, Ginx.TV, Gfinity and the recent Esports Industry Awards. It will also offer agency services to esports broadcast talent, including those who work on-screen and those who work behind the scenes.
Others involved in the agency include Ben Woodward and Luke Cotton, both formerly heads of ESL UK, organisers of WCS in the UK and the management team from Power Gaming.
Director Paul “ReDeYe” Chaloner says that the demand for top-level esports talent is on the rise.
He said: “I’m extremely excited to be able to advise, help and represent industry talent. Over the last couple of years, demand for high quality talent has gone up, but not always the standards. It’s our goal to work with talent and organisers to help improve professionalism and conditions.
“We are thrilled to have Shane, Beth, Ramesh, Chanel, Ben and Julian join me and Capitalist already with more to come soon.”
“Over the last couple of years, demand for high quality talent has gone up, but not always the standards. It’s our goal to work with talent and organisers to help improve professionalism and conditions.”
Paul added: “We’ve already been working for the last eight months behind the scenes on building the company, and have already gained some incredible clients that we are privileged to have worked with. It is a testament to our expertise, knowledge and passion for esport that these companies trust us to advise them in such a volatile but exciting industry.”
Director Austin Walsh commented: “With the huge growth we’ve seen in the last few years and the increased number of companies wanting to join in the esports revolution, this was the perfect time to form a consultancy that can help newcomers and established brands in esports alike. I’m super excited to help take this forward.”
More information can be found on the Code Red Esports website.
Dom is an award-winning writer and finalist of the Esports Journalist of the Year 2023 award. He graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.
As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV and others. He worked as head of content for the British Esports Federation up until February 2021, when he stepped back to work full-time on Esports News UK and offer esports consultancy and freelance services. Note: Dom still produces the British Esports newsletter on a freelance basis, so our coverage of British Esports is always kept simple – usually just covering the occasional press release – because of this conflict of interest.
